Author authority
Whether a named person is treated as a credible source. Models pick this up from bylines, profiles, and who else cites them.
Anonymous “editorial team” pages are weaker on YMYL. A real practitioner with a trail of work is stronger.
Fake experts get exposed on Reddit, then that thread becomes the citation.
Examples
- A hardware review signed by someone who publishes teardowns gets quoted. A house byline does not.
Related terms
Experience, Expertise, Authoritativeness, Trustworthiness — Google’s quality lens. AI search borrows the vibe even when it does not use the rubric.
Google’s language for pages made for humans. It also describes what is worth citing: experience, specifics, no empty calories.
Google’s label for content that can hurt you if it’s wrong: health, money, safety. AI systems are extra twitchy here.
FAQ
Need a Wikipedia bio? +
Nice if earned. A consistent identity across the site, LinkedIn, and talks is the baseline.
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