E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness — Google’s quality lens. AI search borrows the vibe even when it does not use the rubric.
Show who wrote it, what they actually did, and where the numbers came from. YMYL topics get the strict version. A gadget blog can be sloppier and still rank. Models still prefer the page that sounds like it touched the product.
Fake author bios are obvious. Reddit users will clock them and then the model will quote the roasting thread.
Examples
- A sleep-app review written by someone who used it for 90 days beats a freelancer who paraphrased Amazon bullets — for humans and for retrieval.
Related terms
Whether a named person is treated as a credible source. Models pick this up from bylines, profiles, and who else cites them.
The messy set of clues engines use to decide if a page is worth ranking or citing: originality, evidence, UX, reputation.
Google’s language for pages made for humans. It also describes what is worth citing: experience, specifics, no empty calories.
Google’s label for content that can hurt you if it’s wrong: health, money, safety. AI systems are extra twitchy here.
FAQ
Is E-E-A-T a ranking factor? +
Google says it is a framework for raters, not a single score. In practice, the page qualities it describes still correlate with survival after updates — and with getting quoted.
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