Content quality signals
The messy set of clues engines use to decide if a page is worth ranking or citing: originality, evidence, UX, reputation.
You cannot game all of them. You can avoid looking like a content mill.
User complaints on Reddit are a quality signal in the social sense, and they get ingested.
Examples
- Thin affiliate pages with five screens of forms before the answer. Signal: skip.
Related terms
LCP, INP, CLS — Google’s speed and stability metrics. Slow pages also annoy crawlers and agents.
Experience, Expertise, Authoritativeness, Trustworthiness — Google’s quality lens. AI search borrows the vibe even when it does not use the rubric.
Google’s language for pages made for humans. It also describes what is worth citing: experience, specifics, no empty calories.
FAQ
List of signals? +
There is no complete public list. Write pages you’d send a friend. Then add schema and speed.
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