YMYL (Your Money or Your Life)
Google’s label for content that can hurt you if it’s wrong: health, money, safety. AI systems are extra twitchy here.
Show real experts, dates, sources. Hedging is appropriate. Hype is how you get refused or roasted.
Reddit medical threads are a mess and still get retrieved. Your page should be the adult in the room.
Examples
- A supplement brand uses cure language. Gemini refuses. ChatGPT hedges and cites a scary thread. Deserved.
Related terms
Safety systems block disallowed content and sometimes refuse whole categories. They can suppress your brand on sensitive prompts.
Whether a named person is treated as a credible source. Models pick this up from bylines, profiles, and who else cites them.
Experience, Expertise, Authoritativeness, Trustworthiness — Google’s quality lens. AI search borrows the vibe even when it does not use the rubric.
FAQ
Are SaaS pricing pages YMYL? +
Usually not in the Google sense. Don’t lie about money anyway.
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