Brand depth
How widely and consistently you appear across the web before any one citation happens: profiles, news, docs, Reddit, reviews.
Thin brands are a logo and a landing page. Models have nothing to triangulate.
Depth is not spam. Ten identical Medium posts are still thin.
Examples
- A company with a Wikipedia page, a GitHub org, and a decade of forum posts is easy to retrieve. A stealth startup with one Webflow page is not.
Related terms
A vendor-ish name for making your entity consistent everywhere so AI systems recommend the right org.
Entity SEO is making sure machines can tell who you are: one name, one home URL, same facts everywhere.
Third-party mentions are brand references on sites you do not own. They drive a large share of AI citations.
FAQ
How do I measure depth? +
Count distinct reputable domains that state the same facts about you. Then look at Reddit volume separately.
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