Conversational search

Search as a dialogue with follow-ups, not a one-box query. AI Mode and chat apps live here.

Your analytics will not show the follow-up. Prompt tracking can simulate it.

Content that only answers the head query fails the second turn.

Examples

User: “CRM.” Follow-up: “that doesn’t need a credit card to trial.” Your trial-wall page never mentioned it.

AI Mode is Google’s conversational search UI: Gemini plus fan-out, more chat than a single Overview box.

Query fan-out is when one user question becomes many internal searches. You might get cited for a sub-query you never targeted.

Why the query exists: learn, find a site, compare, buy. Chat intent is the same with more backstory in one message.

Keywords still useful? +

As seeds. The live queries are sentences. Mine both.

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