GEO

Entity consensus

How much independent sources repeat the same facts about you. Models trust a chorus.

PR is how you build consensus on purpose. Astroturf is how you get a consensus that you’re fake.

A single About page is not consensus.

Examples

Eight newspapers use the wrong product category. ChatGPT will too until they don’t.

How widely and consistently you appear across the web before any one citation happens: profiles, news, docs, Reddit, reviews.

Whether all the public facts about you agree. Incoherent entities get merged, split, or invented.

Third-party mentions are brand references on sites you do not own. They drive a large share of AI citations.

Speed? +

Slow. Consensus is a flywheel. Incidents are faster than praise.

See Reddit threads and AI answers for your brand in one place. Start with a free analysis.

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