Knowledge graphs
Plural because Google is not the only graph. Product graphs, Wikidata, internal company graphs all feed answers.
Same advice as knowledge graph: consistent entity, don’t fight yourself.
Open graphs you can actually edit (Wikidata) help if you are notable enough to belong there.
Examples
- Wikidata has the wrong parent company. Several models repeat it.
Related terms
Entity SEO is making sure machines can tell who you are: one name, one home URL, same facts everywhere.
A knowledge graph stores entities and relations: this company is that org, founded then, aka these names. Search and AI both sip from graphs.
A public knowledge base of entities. Editable, cited by graphs, useful for disambiguation if you are notable enough.
FAQ
Build our own graph? +
For the product, maybe. For GEO, first fix the public ones people already use.
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