GEO
LLM content optimization
Structuring pages so models can quote them: entities, chunks, evidence, schema. Alias of LLMO/GEO craft.
If the checklist is only “add FAQ schema,” it is incomplete.
Original data still beats formatting tricks.
Examples
- A team “LLM-optimizes” by adding the brand name 40 times. Answers get weirder.
Related terms
Content chunking
Chunking is writing sections that still make sense if a retriever lifts 100–300 words and ignores the rest of the page.
Large Language Model Optimization (LLMO)
LLMO is the content and entity work that makes it easier for LLMs to retrieve, trust, and quote you.
LLM-ready content
Content that survives retrieval: self-contained sections, facts with dates, names spelled the same, HTML a bot can see.
FAQ
Tool that auto-optimizes? +
They rewrite. You still need a fact the web lacks. Tools don’t invent that.
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