SEO

Local citations

NAP mentions in directories. They still help local pack and some “near me” assistant answers.

Inconsistent NAP confuses entities. Same as always.

Reddit local threads (“dentist in Austin”) can outweigh a dozen directories.

Examples

Assistant recommends a closed location because a directory wasn’t updated. Classic.

Whether all the public facts about you agree. Incoherent entities get merged, split, or invented.

Google’s entity box. It influences how people and some AI products describe you.

Maps, NAP, reviews, local pages. AI assistants still ask “near me.” GEO here is reviews plus Reddit plus Maps, not another city landing page mill.

For national SaaS? +

Mostly ignore unless you have offices people search for.

See Reddit threads and AI answers for your brand in one place. Start with a free analysis.

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