SEO

Search Experience Optimization (SXO)

SEO plus UX. Sensible. Not a new science. Fast pages, clear answers, less pain.

SXO slides that never mention AI answers are dated.

UX for agents is now part of experience too.

Examples

A beautiful page where the answer is in an accordion that isn’t in HTML. SXO failed the bot.

AXO is making a site usable for AI agents that click, fill forms, and complete tasks — not only for human readers and classic crawlers.

Google’s language for pages made for humans. It also describes what is worth citing: experience, specifics, no empty calories.

Google’s bundle of vitals, HTTPS, mobile, intrusive ads. Agents hate intrusive ads even more than Google does.

SXO vs GEO? +

SXO is how the page feels. GEO is whether the model quotes it. Overlap on extractable, fast HTML.

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