Structured content
Headings, lists, tables, consistent fields. Machines and skimmers both win. Not the same as stuffing JSON-LD.
A table of limits is structure. A paragraph that hides the same numbers is not.
CMS chaos (five templates, no fields) produces unretrievable mush.
Examples
- Every product page has the same spec fields. An agent can compare. Your rival’s specs are in a PDF scan.
Related terms
Pages that lead with a direct answer, then proof. Built for snippets, Overviews, and chat extraction.
Breaking ideas into reusable factual units that can be retrieved alone: a definition, a number, a limit, a date.
Schema is structured data on a page so machines can parse entities, FAQs, products, and articles without guessing.
FAQ
Markdown vs HTML? +
Either, if it ships as real text in the response. PDF-only is a last resort.
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