AI content strategy
A plan for what to publish that assumes models and humans both read it. Starts from prompts and Reddit, not from a keyword spreadsheet alone.
Decide which questions you must win, which you can concede, and where UGC already owns the narrative.
Cadence matters because freshness is a retrieval feature, not a vibe.
Examples
- A quarterly original survey plus ongoing changelog pages beats 40 SEO posts about “what is X.”
Related terms
How recently a page was substantively updated. Retrievers like dates. Fake dates are a fast way to burn trust.
GEO is the work of getting your brand named, quoted, or linked when an AI engine answers a question — ChatGPT, Perplexity, Claude, Gemini, Copilot, or Google AI Overviews.
Prompt research finds the questions people actually type into AI assistants — the GEO version of keyword research.
FAQ
Do we still need a blog? +
If the blog is the only place facts live, yes. If all facts are in docs and changelogs, the blog is optional PR.
Track this in Reddex
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