AI search ads
Sponsored slots inside AI answers. Early, inconsistent, easy to overpay for because measurement is worse than Search ads.
Organic GEO still decides the unpaid paragraph. Ads may sit beside it.
If you buy, demand the placement screenshot, not just a dashboard number.
Examples
- A ChatGPT shopping answer shows a sponsored merchant above the organic list.
Related terms
Product discovery and sometimes checkout inside assistants. Needs feeds, truthful prices, and reviews the model already trusts.
AI visibility is how often, how fairly, and how prominently models mention your brand when people ask category questions.
GEO is the work of getting your brand named, quoted, or linked when an AI engine answers a question — ChatGPT, Perplexity, Claude, Gemini, Copilot, or Google AI Overviews.
FAQ
Should I pause Google Ads? +
No. Different auctions. Test a small AI-ad budget if your category even has inventory.
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