GEO

Generative Search Optimization

Yet another alias for GEO. Confirm KPIs when it appears in a contract.

If the deliverable is “more blog posts,” it’s old SEO. If it’s prompt-level inclusion, it’s GEO.

Examples

An invoice for GSO that lists 50 meta descriptions. Wrong decade.

Related terms

AI search engine optimization

Another name for GEO/AI SEO. If a contract uses this phrase, make them define the KPIs.

Generative Engine Optimization (GEO)

GEO is the work of getting your brand named, quoted, or linked when an AI engine answers a question — ChatGPT, Perplexity, Claude, Gemini, Copilot, or Google AI Overviews.

Large Language Model Optimization (LLMO)

LLMO is the content and entity work that makes it easier for LLMs to retrieve, trust, and quote you.

FAQ

Standard acronym? +

GEO won the hallway. Use it.

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