SEO
User experience (UX)
How it feels to use the site. Now includes how it feels for an agent. Confusing UX loses both species.
Read your pricing page out loud. If you can’t, neither can a model.
Accessibility work is dual-use.
Examples
- A three-step pricing calculator with no default. Humans rage. Agents leave. G2 gets the citation.
Related terms
Agent Experience Optimization (AXO)
AXO is making a site usable for AI agents that click, fill forms, and complete tasks — not only for human readers and classic crawlers.
Page experience
Google’s bundle of vitals, HTTPS, mobile, intrusive ads. Agents hate intrusive ads even more than Google does.
Search Experience Optimization (SXO)
SEO plus UX. Sensible. Not a new science. Fast pages, clear answers, less pain.
FAQ
UX vs SEO team? +
Share the money templates. Don’t let brand ship a canvas the docs team can’t SSR.
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